INTRODUCTION
Welcome to MBR Academy
MBR Academy is an international marketing education and research platform founded by Erkan Terzi, a renowned marketing strategist, author, and speaker with over two decades of industry experience.
Classroom-based Learning
Experience hands-on marketing, sales, and communication training in an interactive classroom environment.
Book Store & Library
Explore Erkan Terzi’s published works on behavioral marketing, digital transformation, and brand strategy.
Conference / Event
MBR Academy conferences and events unite global marketing minds to share insight, innovation, and strategy.
MARKETING BUSINESS REVIEW
Board Members
Erkan Terzi
Steve McNamara
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Study Programs
MBR Newsletter
DON'T MISS OUT
Activities in Marketing
Marketing Council
As the world of marketing continues to evolve with new developments each day, it’s essential for industry leaders to come together, exchange ideas, and set the trends for the future. In this regard, Fast Company Turkey has established the Marketing Council, providing a significant… > >> More Details
Marketing Council
As the world of marketing continues to evolve with new developments each day, it’s essential for industry leaders to come together, exchange ideas, and set the trends for the future. In this regard, Fast Company Turkey has established the Marketing Council, providing a significant… > >> More Details
Behavior Economics
This week, I had the pleasure of appearing on the “Behavioral Economics” program on EcoTurk TV, moderated by Mert Aydıner. We discussed various crucial topics in the realms of behavioral economics and marketing. Here are some key points we covered: Mass Manipulation Mass manipulation involves strategies… > >> More Details
Behavior Economics
This week, I had the pleasure of appearing on the “Behavioral Economics” program on EcoTurk TV, moderated by Mert Aydıner. We discussed various crucial topics in the realms of behavioral economics and marketing. Here are some key points we covered: Mass Manipulation Mass manipulation involves strategies… > >> More Details
Pioneering Digital Communication
As the defense sector embarks on a new era where digital transformation becomes paramount, I am thrilled to announce my upcoming mentorship program focused on “Digital Communication Integration Systems.” This pivotal training, scheduled for February 1-2 in Ankara, marks a significant milestone… > >> More Details
Pioneering Digital Communication
As the defense sector embarks on a new era where digital transformation becomes paramount, I am thrilled to announce my upcoming mentorship program focused on “Digital Communication Integration Systems.” This pivotal training, scheduled for February 1-2 in Ankara, marks a significant milestone… > >> More Details
Secret of Digital Slavery
Marketing professional and technology expert Erkan Terzi has just released his latest book, “Secret of Digital Slavery”. The book delves into the dark side of digital technology and its impact on society. > >> More Details
Secret of Digital Slavery
Marketing professional and technology expert Erkan Terzi has just released his latest book, “Secret of Digital Slavery”. The book delves into the dark side of digital technology and its impact on society. > >> More Details
“
Marketing is not persuasion — it’s perception shaped by intelligence.
ERKAN TERZİ
Book Store
Marketing Insights
The Evolution of Brand Communication in the Dynamic Behavioral System
